Wednesday, August 18, 2010

Redefining luxury

Although I knew that cruise ships were far from eco-friendly, I was shocked to read some of the statistics in the attached article from Investigate West.

Cruising is not unlike the meetings industry in many ways. Large groups of individuals gathering for a specified time period. We have begun to change the way attendees see the meetings industry, why can't we do the same with the cruising industry?

We have learned in the meetings and event industry that green meetings can be as exciting and impactful as traditional meetings and events. The cruise industry can do the same thing, one cruise at a time. It is simply a matter of redefining luxury.


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