Stop the bus! I metaphorically need to get off the bus called, “GAMIFICATION”…..I am getting nauseous and frankly…..a little bored.
Now….before you go all “Oh no she didn’t” on me….let me clarify.
I love integrating games and play into our events and I also love that we are engaging our attendees through the use of gaming but…….. it’s the damn word I object to….I am beginning to despise the word, “Gamification”.
When we, as event professionals, use the word gamification it conjures up something in my mind which does not remotely connect to what I believe to be true about playing games. It becomes so…..clinical and isn’t that the antithesis to gaming?
I can imagine using the word during a visit to the Doctor, “Miss, we are going to attempt an exterior gamification of the interior globules….this may hurt”.
This is where I put my foot down! Event professionals are creative and innovative individuals!!!! Why can’t we come up with a better word than “gamification”? How the hell did that word get sticky enough to stick? It has 5 syllables…..FIVE! (my voice raised progressively during this paragraph).
The bus labeled “GAMIFICATION” is not cool. It is a drab orange, and smells funky. The seats are hard plastic and the bus driver never smiles. Elevator music plays in the background and everyone riding sits quietly, staring directly ahead. Any conversation is conducted in whispers and no one ever laughs. I want to get on the bright red bus with shiney chrome rims and loudspeakers that play U2 music and perhaps the song, “Rainbow Connection”. The seats inside are bean bag chairs and there is non stop popcorn. The air is scented with jelly beans and you can barely hear yourself over the noisy conversation. This is the bus I want to be on!
I have a theory. If we (collective we…..I am speaking to all event professionals), don’t come up with a better way to describe whatever it is that we are creating through the use of game play, it will begin to lose its luster. “Gamification” is just not cutting it.
So….let’s stop the bus. Let’s put on our thinking caps and come up with a better word to embody what this game/play/interaction/educate/social media/event app integration thing is that we are doing and doing so well. We are smart, savvy, event professionals with boundless imaginations and a love of acronyms…….let’s come up with something amazing….something that belongs on the side of the bright red bus with shiney chrome rims and loudspeakers that play U2 music…where we sit on bean bag chairs and eat non stop popcorn. Where the air is scented with jelly beans and it is so noisy with conversation that you can barely hear yourself.
I challenge you.
So....let's brainstorm - do you have a better word that you have come up with?