Recently I attended the 2012 GMIC Sustainable Meetings Conference in Montreal, Canada. As a GMIC Member, I look forward to the annual conference as a way to "reconnect, realign and reinvigorate". The energy at the annual conference is palpable, as like minded individuals gather to share information and their vision for the future of the sustainable meetings industry.
One of those individuals is Richard Aaron, President of BizBash Media (and recently appointed Vice Chair of the GMIC Sustainable Meetings Foundation). Richard brings with him a wealth of experience in the event industry and is acknowledged as "one of the foremost experts in pioneering the modern event industry". As the President of BizBash Media, Richard Aaron manages over 30 tradeshows, conferences and award shows annually in 9 markets for the organization.
Richard Aaron is an educator, lecturer and sought after speaker and I was fortunate to spend some one on one time with him during the conference.
In this interview, Richard provides valuable insight about using influence to further the message of sustainable meetings and events, and the importance of mentorship.