Let’s face it. Many Associations are struggling:
- Membership declining
- Lagging conference attendance
- Disengaged or disenfranchised membership
How can Bl!nk help?
Created
by Judy Kucharuk, Green Meeting Specialist & Sustainability Consultant with
Footprint Management
Systems Inc.
and Elizabeth Henderson, Sustainability Strategist with Meeting Change, Bl!nk™ was developed as a way to engage
Association membership in an exciting new way.
What is Bl!nk?
An
individual Bl!nk™ Presentation lasts for a minimum of 2 minutes and a
maximum of 5 minutes. These are rapid-fire presentations are meant to keep the audience engaged. High energy and fast
moving! There are few rules…..the presentation needs to reflect the
individuality of the person(s) presenting. It comes with no string attached: No
auto-advancing slides every 15 or 20 seconds, no specialized format. Quite
simply, Bl!nk is an “opportunity” – an opportunity to be heard, be noticed.
Designed for the new member or the member who wants to engage, but doesn’t have
enough material for a half hour presentation or the skill set the beat the
clock Pecha Kucha or Ignite style.
It is for the
presentation that doesn’t quite fit in the conventional “box”.
The Bl!nk™ Presentations
were “introduced so that we can get to know one another in different,
meaningful ways and as a result, find connections that we didn’t know existed.
These presentations are about what we miss, about discovering the magic among
us” and were specifically designed for a conference or congress.
Blink – To close and open one or both
of the eyes rapidly.
of the eyes rapidly.
A blink of an eye takes approximately 300-400 milliseconds...or about 1/3 of a second. Think about it....33 percent of that second is given over to complete blindness.
We...as humans, blink an average of 15,000 times per day, which means that we have our eyes closed for approximately 5,250,000 milliseconds per day (seriously? Wow!)....which calculates to 5,250 seconds per day.
Based on my mathematical calculations using an extremely sharp pencil and Google, this means that.....on average, we (humans) spend over an hour each day blinking.
So……my question to each and every one of you is…
“Do you ever wonder what you miss?”
“Through
the passage of time, Associations may become predictable with their conference
content and the membership can disengage”.
Bl!nk™
was developed to:
·
Engage new members
·
Curate content
·
Discover connections
Engage
New Members: Bl!nk™ provides
an opportunity for new members to introduce themselves in a unique manner which
may assist them with building relationships within the Association or
Organization.
Curate
Content:
A Bl!nk™ presentation can become a way to curate new content for
future conferences and education. Through the introduction of Bl!nk™ presentations,
conference organizers can see which content creates the most buzz, the most
conversation, the most “retweets”, providing valuable data when moving forward
with future conferences or planning educational opportunities.
Discover
Connections: A
famous saying is, “we don’t know, what we don’t know” and Bl!nk™ presentations
can assist with discovering connections that we didn’t know were there. There
is magic among us!
Is Bl!nk new?
Bl!nk
was first introduced in 2012 at the GMIC Sustainable Meetings Conference in
Montreal and was also included in the 2013 GMIC Sustainable Meetings
Conference in Chicago. Poetry, music, comedy, traditional powerpoint….each presentation
was a little different, very personalized and the participants enjoyed a freedom of expression
unlike any opportunity provided before.
Are
you interested in learning more about Bl!nk or bringing the presentation style
to your next Association event? Feel free to contact me:
Judy
Kucharuk
(250)
784-4237
@judylaine
judykucharuk@gmail.com
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