Wednesday, July 17, 2013

Bl!nk: The Rx for your Association

Let’s face it. Many Associations are struggling:

  • Membership declining
  • Lagging conference attendance
  • Disengaged or disenfranchised membership

How can Bl!nk help?

Created by Judy Kucharuk, Green Meeting Specialist & Sustainability Consultant with Footprint Management Systems Inc. and Elizabeth Henderson, Sustainability Strategist with Meeting Change, Bl!nk™ was developed as a way to engage Association membership in an exciting new way.

What is Bl!nk?

An individual Bl!nk™ Presentation lasts for a minimum of 2 minutes and a maximum of 5 minutes. These are rapid-fire presentations are meant to keep the audience engaged. High energy and fast moving! There are few rules…..the presentation needs to reflect the individuality of the person(s) presenting. It comes with no string attached: No auto-advancing slides every 15 or 20 seconds, no specialized format. Quite simply, Bl!nk is an “opportunity” – an opportunity to be heard, be noticed. Designed for the new member or the member who wants to engage, but doesn’t have enough material for a half hour presentation or the skill set the beat the clock Pecha Kucha or Ignite style.

It is for the presentation that doesn’t quite fit in the conventional “box”.

The Bl!nk™ Presentations were “introduced so that we can get to know one another in different, meaningful ways and as a result, find connections that we didn’t know existed. These presentations are about what we miss, about discovering the magic among us” and were specifically designed for a conference or congress.

Blink – To close and open one or both
of the eyes rapidly.

A blink of an eye takes approximately 300-400 milliseconds...or about 1/3 of a second. Think about it....33 percent of that second is given over to complete blindness. humans, blink an average of 15,000 times per day, which means that we have our eyes closed for approximately 5,250,000 milliseconds per day (seriously? Wow!)....which calculates to 5,250 seconds per day.

Based on my mathematical calculations using an extremely sharp pencil and Google, this means that.....on average, we (humans) spend over an hour each day blinking.
So……my question to each and every one of you is…
 “Do you ever wonder what you miss?”
“Through the passage of time, Associations may become predictable with their conference content and the membership can disengage”. 

Bl!nk™ was developed to:

·   Engage new members
·   Curate content
·   Discover connections

Engage New Members: Bl!nk™ provides an opportunity for new members to introduce themselves in a unique manner which may assist them with building relationships within the Association or Organization.

Curate Content: A Bl!nk™ presentation can become a way to curate new content for future conferences and education. Through the introduction of Bl!nk™ presentations, conference organizers can see which content creates the most buzz, the most conversation, the most “retweets”, providing valuable data when moving forward with future conferences or planning educational opportunities.

Discover Connections: A famous saying is, “we don’t know, what we don’t know” and Bl!nk™ presentations can assist with discovering connections that we didn’t know were there. There is magic among us!

Is Bl!nk new?

Bl!nk was first introduced in 2012 at the GMIC Sustainable Meetings Conference in Montreal and was also included in the 2013 GMIC Sustainable Meetings Conference in Chicago. Poetry, music, comedy, traditional powerpoint….each presentation was a little different, very personalized and the participants enjoyed a freedom of expression unlike any opportunity provided before.

Are you interested in learning more about Bl!nk or bringing the presentation style to your next Association event? Feel free to contact me:

Judy Kucharuk
(250) 784-4237

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