Wednesday, September 15, 2010

Do green events lack creativity?

I don't know what it is, but for the first time in my green meeting planning career, I have been asked the question "don't green events lack creativity? I don't want to have a boring event" not once, but twice recently. Once we begin planning the event, their fears are soon dispensed. It is clear that their green event will not be boring.

So I have to ask the question.......

Are we emerging from the recession driven period of individuals shying away from over indulgence who came over to the "green side" in an effort to not appear over indulgent? Are clients once again jumping on the "the more the better" band wagon?

I never questioned the motives of clients who wanted to green their events. For didn't really matter what was driving them to greener pastures because once they went on that journey with me, I knew I could convince them that it truly was the better way of doing business. When the recession occurred, clients felt that going green = being able to still hold meetings/events because they were being "good". Now that the economy is picking up, I am finding that new clients are questioning the amount of "greening". They don't want to appear cheap.

Green events/meetings do not have to appear cheap. In my experience green events and meetings can be some of the most creative events out there! Why? Because we are always looking for ways to innovate. We are the early adopters.

Is there anyone else out there sensing a shift?


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